Launched in 2006 by Roopak Saluja, BANG BANG- India’s International Production Company, is a breakthrough force that disrupted the existing paradigm of director-centric production in India. Back then, BANG BANG was the first to introduce standard global processes like detailed transparent costing to the market. With a roster of best in class directorial and photographic talent from all over the world, it soon became the country’s most globally recognized and reputed production brand.
With an initial focus on visual storytelling, BANG BANG cornered the beauty and automotive advertising market by significantly raising the bar for production values in Indian advertising. Subsequently, it expanded its repertoire by serving as a home for A-list Indian directors like Dibakar Banerjee.
Over the years, BANG BANG has produced iconic spots for brands and advertisers like IKEA, Google, Netflix, Pepsi, L’Oréal, Sony, Unilever, Indigo and dozens of others with agencies like Wieden + Kennedy, BBH, Dentsu Taproot, Ogilvy, JWT, Lowe Lintas, McCann, and more; and has collaborated with the likes of Traktor, RSA, Radical, B-Reel, Partizan, Believe Media, Blink, AOI-Pro, Knucklehead, Chelsea and a bunch of others from around the world. On its journey to Production 2020, BANG BANG has redefined itself as the ultimate integrated production company for commercials, content, production services, photography, digital, interactive, gaming and whatever else anyone can think of producing.
BANG BANG is a member of ASAP- Association of Advertising Producers (of India), PSN (the Production Service Network) and a part of The 120 Media Collective.
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